Political campaign advertisements; disclosure requirements; advertisements placed or promoted for a fee on an online platform. Subjects any message that is placed or promoted for a fee on an online platform to the same disclosure requirements to which print media, television, and radio advertisements are subject. The bill defines "online platform" as any public-facing website, web application, or digital application, including a social network, ad network, or search engine, that sells advertisements and has at least 50 million unique monthly United States visitors or users for a majority of months during the preceding 12 months. The bill expands the definition of "print media" to include any non-video or non-audio message placed or promoted for a fee on an online platform, subjects advertisements in video format that are placed or promoted for a fee on an online platform to the same disclosure requirements to which television advertisements are subject, and subjects advertisements in audio format that are placed or promoted for a fee on an online platform to the same disclosure requirements to which radio advertisements are subject.Legislative Information System of Virginia HB76 details.
|February 1st||Patron Comments:|
Delegate Simon explained that it is crucial to keep our campaign finance monitoring up to date with the 21st century.
Delegate Habeeb voiced mild concern over the difference between official advertisement on social media and the promotion of content by private users.
|January 25th||Patron Comments:|
Delegate Simon explained that some Virginia politicians do this already, but that it is not required and should become a regular practice.
Delegate Habeeb voiced his opinion that some of the specific term language should be trimmed in order to avoid the bill falling behind changes in technology and language. He continued to explain the difficulty of recording and reporting "promoted posts" as any ordinary social media user can create them.
Passed by for the Day
Changes are going to be made tot he bill';s language before it is reheard by the subcommittee.